The IAT List Of The Best Money Is No Object Watches Of 2025

Sometimes, it’s cool to daydream about what those first 100 or so watches you would buy after winning the lottery would be And at least half would be priced like a small house. I put together the best of the best from this year when any budget constraints are removed. A lot of these I got to try on at various fairs and when you hold them up close you see why they are so insanely pricey. Others are actual bargains despite being really expensive. So, here we go, in no particular order:

• Greubel Forsey Shows Us How Watches Used To Be Made With The Hand Made 2

  • Holding this while talking to Michel Nydegger in Geneva was one of the most other-worldly experiences of this year. Not only is Michel an extremely cool dude, the watch is just jaw dropping. As is the CHF 620,000 price tag. Read more about it here.

• The Newly Revived Gérald Genta Brand Announces The Gentissima Oursin Fire Opal

  • I love that Gérald Genta, the brand, will not be a boring one. I freaking love the look of this watch. Read more about it here.

• H. Moser & Cie. Opens Silicon Valley Boutique With Streamliner Tourbillon Skeleton In Yellow Gold

  • There’s something about the 1930s-inspired case, the matte gold and the technical movement seen through the dial that drives me crazy about this thing. Read more about it here.

• Trilobe Introduces New Une Folle Journée Rhodium-plated Editions In Black, Green And Blue

  • Also a brand owner/watchmaker I got to meet in Geneva that is so passionate you cannot not get excited about his watches alongside him. This is my favorite rendition of any Trilobe. Read more about it here.

• Angelus Welcomes Watches & Wonders With The Spectacular Chronographe Télémètre

  • I will own one of these Angelus Chronographe Télémètre watches one day. Read more about it here.

• The New BA111OD Chapter 4 Infinity Flying Tourbillon Gets You Haute Horology At A Fraction Of The Price

  • I promise you, this is the best deal you’ll find in watches today, despite the watch being priced at €11.350. This would easily cost you three times as much from any other Swiss watchmaker. Read more about it here.

• Moser Channels Their Inner Pop Artist With Dozens Of Colorful Stone Dials

  • This year was certainly marked by stone dials. But while most used the same stones over and over — lapis lazuli, malachite, and the like — Moser showed that there are other stones out there. Burmese jade, turquoise, coral, pink opal, lapis lazuli, and lemon chrysoprase, all arranged in fantastic patterns. Read more about it here.

• Ressence Celebrates Ahmed Seddiqi’s 75th Anniversary With A Sand-Themed TYPE 9 S75

  • Did you really think that we could go through this without a single Ressence? Read more about it here.

• Atelier Wen Releases Drop Dead Gorgeous Dragon-Inspired Ancenstra

  • At 6k, this is not that expensive compared to some other watches on this list, but it is one of the prettiest. Read more about it here.

• Behrens And Vianney Halter Team Up For The Impressively Strange KWH

  • This watch was the talk of the town in Geneva during GWD and I think it deserves a spot on this list. But, interestingly, it’s not my favorite square watch on the list. Read more about it here.

• The Otsuka Lotec № 9, With An In-House Tourbillon, Striking and Jumping Functions, Is A Stunning Departure

  • Now, this… this is the best square watch on this list. Otsuka Lotec already has a cult following, but this watch was their departure into high end watchmaking and it was quite successful. Read more about it here.

• Audemars Piguet’s Latest RD Model Is A Extra-Thin Royal Oak Jumbo With A Chronograph And Flying Tourbillon

  • Yes, I am aware that this looks like yet another Royal Oak from the company that makes just slightly different Royal Oaks. But it so, so, so much more. It’s an absolute technical marvel. Read more about it here.

• Chopard Does The L.U.C Quattro Spirit 25 Straw Marquetry In Two More Colors

  • Straw marquetry is quickly becoming one of my favorite techniques in all of dial making, hence this appearance. Read more about it here.

• Petermann Bédat Release The Reference 1825, Their Very Classy Take On A Three Hander

  • I love rooting for the indie, and it doesn’t get much more indie than Petermann Bédat. It doesn’t hurt that their watches are incredibly good looking. Read more about it here.

• Capek Celebrates 10 Years With The Time Jumper, A Jumping Hour Guichet Watch Unlike Any Other

  • I don’t think many words are needed here. If you need them, you can read more about it here.

• Blancpain Introduces Its Most Complicated Watch Ever, The Grande Double Sonnerie 15GSQ

  • This was also a year of hyper-complicated watches, and Blancpain certainly delivered on the promise. Read more about it here.

• Urwerk and Ulysse Nardin Come Together To Create The UR-FREAK

  • We don’t get to see collaborations between watch brands all that often, so when one does come along it should be celebrated. If it’s as cool as this one, all the better. Read more about it here.

• Renaud Tixier Introduces Two New Versions Of Their Flagship Monday Watch

  • This is in the Petermann Bédat realm of cheering for the indie. The indie just happens to be a duo that makes magnificent watches. Read more about it here.

• Romain Gauthier Adds A Carbonium Option To The Sporty C

  • I got to see one of the first of these that were delivered to a a customer and I still can’t get my jaw to sit right. Read more about it here.

• Breguet Introduces Major Advancement With Contactless Escapement Using Magnets

  • Yes, there have been some pretty incredible watches from Breguet released for their 250th anniversary. And any one of them could have been here. But I’m a bit partial to this one that uses magnets to solve common watchmaking issues. Read more about it here.

Thanks for reading,
Vuk