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# Timex Brings Color To The Atelier Line; And New Watches From G-Shock, Albishorn, Vacheron Constantin And Breguet
- URL: https://www.itsabouttime.email/timex-brings-color-to-the-atelier-line-and-new-watches-from-g-shock-albishorn-vacheron-constantin-and-breguet/
- Published: 2026-11-11T15:34:47.000Z
- Updated: 2026-11-11T15:34:47.000Z
- Author: Vuk Radic
- Tags: Daily newsletter

Hey friends, welcome back to It’s About Time. We have a new Albishorn out today, which means it's a great day. And while I'm not the biggest fan of this one, I still love it.

**THIS IS SUPER IMPORTANT!** Ever since I moved to this new platform, deliverability of emails has been so-so. Some are delivered to a lot of inboxes, some are routed to people's promotions tabs. In case you haven't been getting your emails, check the promotions or junk folders and move it to the primary. That way you'll always get it.

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I write this newsletter on my own, and paid subscribers are what keep it running. If you'd like to support it, you'll also get The Caseback, a weekend magazine with longer writing, every Sunday. 

[Support IAT ](https://www.itsabouttime.email/#/portal/signup) 

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## 👂What’s new

### 1/ Timex Atelier Adds Color to the Marine M1a and GMT24 M1a With a Blue Diver and a Pepsi GMT

![](https://storage.ghost.io/c/98/15/981552fd-1b67-4d3c-8ad7-fc38a52bf9fb/content/images/2026/11/timex-atelier-automatic-gmt-1-1.jpg)

Timex Atelier is the premium line Timex launched last year, and it was a real gamble. Timex had spent the previous decade rebuilding its reputation with watches like the Marlin and the Q Timex reissue, but those sold for a few hundred dollars. Atelier asked people to pay close to €1,000 for a Timex, with enamel dials, sapphire crystals and Swiss movements to justify it. It worked. The first watch, the Marine M1a diver, sold out quickly, and the GMT24 M1a and a chronograph followed within the year. The Marine and the GMT both launched in black. Now they get some color: blue for the Marine, blue and red for the GMT.

The Marine M1a keeps its 41mm steel case, 13mm thick with a lug-to-lug of 48.8mm. The sides are skeletonized to show a black-coated mid-case, and the crown guards are hollow in profile. It has a screw-down crown, 200 meters of water resistance and a sapphire crystal with three layers of anti-reflective coating. The new blue is used on the enamel dial, the ceramic bezel insert and the rubber strap. The dial has applied silver indices and green-glowing Super-LumiNova on the hands and markers, and the bezel’s dive scale is lumed too. The blue looks amazing.

Inside is the Catena calibre SA100, a Swiss automatic running at 4Hz with a 38-hour power reserve, decorated with Geneva stripes and perlage and visible through a display caseback. You can get it on the blue rubber strap or a steel bracelet that adjusts without tools.

The GMT24 M1a is the more interesting watch mechanically. It uses a Landeron 24, a caller-style GMT, so the 24-hour hand sets independently. That setup suits tracking a second time zone from home more than changing local time on a trip. The new version gets a blue-and-red bezel and a red GMT hand to match, which makes the second time zone easier to read. The dial stays black enamel with applied silver indices and a 24-hour scale.

The GMT’s steel case is 40mm wide, 12.7mm thick, with a lug-to-lug of 48.11mm. The lugs are skeletonized and made by metal injection molding, and the mid-case has a gunmetal PVD coating. Water resistance is 100 meters, with a screw-down crown between large crown guards. The Landeron 24 beats at 4Hz with a 40-hour power reserve. It comes on a black rubber strap with a deployant clasp or a steel bracelet.

The blue Timex Atelier Marine M1a (TW6A20400) is priced at €900 on rubber and €1,000 on the bracelet. The GMT24 M1a Pepsi (TW6A20600) costs €1,150 on rubber and €1,250 on the bracelet. See [more photos here](https://www.itsabouttime.email/timex-atelier-adds-color-to-the-marine-m1a-and-gmt24-m1a-with-a-blue-diver-and-a-pepsi-gmt/) or the [Marine M1a here](https://timex.eu/products/timex-atelier-marine-m1a-41mm-swiss-made-automatic-nbr-synthetic-rubber-strap-tw6a20500?ref=itsabouttime.email) and the [GMT24 M1a here](https://timex.eu/products/timex-atelier-gmt24-m1a-40mm-swiss-made-automatic-stainless-steel-bracelet-tw6a20600?ref=itsabouttime.email).

### 2/ Casio Gives Original Square G-Shock Analog Hands, Steel Bezel And It Gets A Genta Nickname

![](https://storage.ghost.io/c/98/15/981552fd-1b67-4d3c-8ad7-fc38a52bf9fb/content/images/2026/11/Casio-G-Shock-GAC-2500-1-1.jpeg)

The GA-2100 is the G-Shock that got watch people interested in G-Shock again. Its octagonal bezel looked enough like an Audemars Piguet Royal Oak that collectors called it the “CasiOak”, and Casio has released it in dozens of colors and materials since 2019\. The new 2500 Series, which came out a week or so ago, I just hadn't been able to fit it in until now, is based on an older watch. It takes the DW-5000C, the square digital watch Kikuo Ibe designed to be nearly indestuctible, the first G-Shock from 1983, and turns it into a three-hand analog watch. The bezel corners are rounded, unlike the CasiOak, so this one has gotten a new Genta-inspired nickname: the “CasioNaut”, after the Patek Philippe Nautilus. The series has nine references in three variants: all resin, resin with a steel bezel, and a steel-bezel version with a matching bracelet. Prices range from $145 to $350.

The GAC-2500 is made entirely of bio-based resin. It is 44.5mm wide, 12.7mm thick and has a lug-to-lug of 46.7mm. The GMC-2500 puts a stainless steel bezel over the resin case, which makes it 43.8mm wide and 12.9mm thick. The GMC-2500G-9A has a gold ion-plated bezel. The GMC-2500D uses the same case on a bracelet. Every version has a mineral crystal and is water resistant to 200 meters, something you would expect from a G-Shock.

The GAC-2500 comes in black, white, yellow and dark green, with the strap matching the dial. The GMC-2500 has a brass dial in black (-1A) or silver (-1A8). The GMC-2500G-9A is gold-tone on the dial as well as the bezel, and the GMC-2500D has a black (-1A) or blue-gray (-1A2) dial. The window at 3 is a three-cell display Casio calls Multi-Mission Date. It shows the date, the stopwatch’s elapsed minutes or setting information, depending on the mode. Once you’ve entered the year, month and day, the calendar needs no correction until 2099\. The small seconds at 9 can be paused with a function called Second Hand Sleep to save battery. There is also an LED light. The minute hand is held in place by magnets, and Casio calls it the Shock Release Hand. A hard impact can push the hand out of place, and it moves back to the correct time on its own shortly afterward.

Inside is Casio’s quartz module 5757 with a 30-minute stopwatch, powered by a CR1025 battery. Casio rates the battery at about two years, or about five if you use Second Hand Sleep. The GAC-2500 comes on a matching bio-based resin strap. The GMC-2500 and GMC-2500G-9A have a textured resin strap, and the GMC-2500D has a stainless steel bracelet.

The Casio G-Shock 2500 Series is priced at $145 for the GAC-2500, $280 for the GMC-2500, $300 for the GMC-2500G-9A and $350 for the GMC-2500D. It should be available worldwide now. See [more photos here](https://www.itsabouttime.email/casio-gives-original-square-g-shock-analog-hands-steel-bezel-and-it-gets-a-genta-nickname/) and the watches [on the G-Shock website](https://gshock.casio.com/intl/products/analog/2500/?ref=itsabouttime.email).

### 3/ Albishorn Is Back With Another Alternative History Watch, This Time A Dress Watch

![](https://storage.ghost.io/c/98/15/981552fd-1b67-4d3c-8ad7-fc38a52bf9fb/content/images/2026/11/Albishorn_Voisin_Aerosport-1-1.jpg)

There are very few brands I like more right now than Albishorn. Sébastien Chaulmontet, who also runs innovation and marketing at Sellita and AMT, set it up to make “imaginary vintage” watches, ones that could have existed at some point in history but never did. Until now that has meant chronographs, each with a specific job. The Maxigraph was for the 1939 Bol d’Or regatta and the Type 10 was the missing ancestor of the Type 20\. The Thundergraph was for the 1952 Swiss Everest expedition, and the Marinagraph was for the 1958 America’s Cup. The new model is called the Voisin Aerosport, and it's the first without a chronograph. It’s a 38mm hand-wound dress watch, imagined as something Gabriel Voisin, the French aircraft maker turned car builder, might have owned in the 1930s, when he made the C28 Aerosport, the iconic Art Deco / Streamline Moderne classic car.

The steel case is 38mm wide and 9.6mm thick including both sapphire crystal, with a lug-to-lug of 45.2mm. For a dress case it has a lot going on. The bezel is wide and stepped, with a circular-grained flat top and a polished slope below it. A grained ring is set into the case side, and the lugs are stepped with satin-finished tops. The crown sits at 10 o’clock, as it does on every Albishorn. There’s a box sapphire crystal on the front, a sapphire caseback, and 50 meters of water resistance.

There are two available dials: Classic, with a silver opaline base, and Ice Blue, with a grained light blue base. Each is built on three levels. The bottom level has an incredibly cool small seconds in the lower right that sweeps through 180 degrees like a gauge. The middle level has coloured plates and blued hands. On top, a raised satin-brushed chapter ring holds the hours and minutes indicators, printed in blue. Every step gets a polished bevel.

The calibre ALB04 is built on an AMT Manufacture base. Chaulmontet is also Director of Innovation and Marketing at Sellita/AMT, so the movement stays close to home. It’s hand-wound, 30mm wide and 4mm thick, with 17 jewels, a 4Hz beat rate, 60 hours of power reserve, hacking seconds and COSC certification. The finishing is radiating Geneva stripes, perlage on the main plate and double snailing on the winding wheels. Both versions come with two grained leather straps, taupe and petrol blue, with quick-release bars and a signed steel pin buckle on 20mm lugs. A steel bracelet with a double-folding clasp, comfort extensions and quick release is optional.

The Albishorn Voisin Aerosport is limited to 99 pieces per dial colour, made over three years, priced at CHF 3,450 with both leather straps, or CHF 3,900 with the bracelet added, before taxes, tariffs and shipping. See [way more photos here](https://www.itsabouttime.email/albishorn-is-back-with-another-alternative-history-watch-this-time-a-dress-watch/) and the watches [on the Albishorn website](https://albishorn-watches.ch/en?ref=itsabouttime.email).

### 4/ Vacheron Constantin Puts the Fiftysix Back in Steel With Two-Tone Grey Dials

![](https://storage.ghost.io/c/98/15/981552fd-1b67-4d3c-8ad7-fc38a52bf9fb/content/images/2026/11/FiftySix_4600E-4000E_Duo_1-1.jpg)

The Fiftysix is Vacheron Constantin’s casual line, a round watch based on a 1956 reference. It's classy and elegant, with lugs inspired by the brand’s Maltese cross logo. It launched in 2018 as the most affordable entry into Vacheron, but with gold cases, these weren't cheap watches. The two new steel references, a three-hand date and a complete calendar with moon phase, are still not cheap watches, but they are quite nicely priced. And they look very nice with the steel case and two-tone grey dials.

Both cases are 40mm wide. The Self-Winding is 9.6mm thick, and the Complete Calendar is 11.6mm thick, which is very nice. The shape hasn’t changed, but the finishing has. The lugs and flanks are now vertically brushed, the lugs have polished bevels, and the bezel and crown are polished. The calendar’s correctors are polished too. A box shaped sapphire crystal covers the dial, and there’s a sapphire caseback. Water resistance is 30 meters, which could be a bit better for a steel watch meant for daily wear.

The dials are so nice. On the Self-Winding, the light grey opaline centre darkens in a gradient toward the chapter ring, and a snailed light grey minute track runs around the edge. The Arabic numerals and long rectangular markers are applied white gold, and the baton hands and markers are filled with blue Super-LumiNova. The date at 3 o’clock cuts into the railway track, and I’d rather it didn’t. As in, didn't exist at all. The Complete Calendar reverses the scheme, with a dark grey gradient centre, a light grey sunburst chapter ring and a dark snailed outer ring for the date. A white gold arrow-tipped hand points to the date on that outer ring. Day and month sit in two windows below 12, with the moon phase at 6.

The Self-Winding uses the calibre 1326, which Richemont’s ValFleurier manufacture builds on a Cartier base. It beats at 4Hz with 48 hours of power reserve. Through the back you can see Côtes de Genève and an openworked rotor in 22k pink gold, cut in the shape of the Maltese cross. The Complete Calendar gets Vacheron’s in-house calibre 2460 QCL/1, which has 308 parts, beats at 4Hz, has the Hallmark of Geneva and 40 hours of reserve. Both of those power reserves could use a bit of a beefing up. Both come on grey nubuck calfskin with ecru stitching and a folding clasp in steel.

The Fiftysix Self-Winding (ref. 4600E/000A-H177) is priced at CHF 12,600, and the Fiftysix Complete Calendar (ref. 4000E/000A-H178) is CHF 29,500\. See [more photos here](https://www.itsabouttime.email/vacheron-constantin-puts-the-fiftysix-back-in-steel-with-two-tone-grey-dials/) and the watches [on the Vacheron Constantin website](https://www.vacheron-constantin.com/ww/en/watches/all-collections/fiftysix.html?ref=itsabouttime.email).

### 5/ Breguet Moves the One-Handed Classique Souscription Into Platinum

![](https://storage.ghost.io/c/98/15/981552fd-1b67-4d3c-8ad7-fc38a52bf9fb/content/images/2026/11/BREGUET_CLASSIQUE_SOUSCRIPTION_2026PT_1-1.jpeg)

The Classique Souscription is a wristwatch take on the subscription pocket watches Abraham-Louis Breguet began selling in 1796, with a white enamel dial and one hand to tell the time. Last year’s gold version won the top prize at the GPHG, so this is a pretty big deal of a watch. The gold one was cool. But you know what's cooler? Platinum. This is what the new Classique Souscription comes in, paired with blue details.

The case is 950 platinum, 40mm wide and 10.8mm thick. The lugs are part of the case middle rather than soldered on, and the flanks are brushed instead of fluted, so it looks cleaner and appears flatter than a typical Classique. A polished, domed bezel surrounds a sapphire crystal cut in Breguet’s chevé style, which is flatter than a normal domed crystal and bevelled at the edge. The display back has a Quai de l’Horloge guilloché ring around it, and water resistance is 30 meters.

The dial is white grand feu enamel on a gold base. The logo, the Breguet numerals and the minute track are blue petit feu enamel. The blue suits platinum perfectly. The single hand is a flame-blued steel Breguet hand, curved by hand. The secret signature at 6 o’clock is engraved with a diamond-point pantograph and only shows when the light catches it.

Inside is the same in-house, hand-wound calibre VS00 as in the gold version, still with its Breguet gold coating. Its layout follows the 1796 pocket watch: a large central ratchet wheel under a triangular bridge, plus stepped bridges for the balance and the gear train, much like Breguet’s Tradition models. It beats at 3Hz, has a Nivachron hairspring and Breguet overcoil, and can run for 96 hours on a single barrel. A gold-toned movement behind a platinum case is an odd match, but I like it. The strap is navy blue alligator with a platinum pin buckle.

The Breguet Classique Souscription Platinum, ref. 2026PT/28/9W6, is priced at CHF 58,000\. See [more photos here](https://www.itsabouttime.email/breguet-moves-the-one-handed-classique-souscription-into-platinum/) and the watch [on the Breguet website](https://www.breguet.com/en/watches/classique/classique-souscription-2026/2026pt289w6?ref=itsabouttime.email).

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****Help me RUN It's About Time** 

I write this newsletter on my own, and paid subscribers are what keep it running. If you'd like to support it, you'll also get The Caseback, a weekend magazine with longer writing, every Sunday. 

[Support IAT ](https://www.itsabouttime.email/#/portal/signup) 

---

## ⚙️Watch Worthy

- [A review of the Venezianico Nereide Opale Blu](https://www.ablogtowatch.com/venezianico-nereide-opale-blu-decorative-diver-watch-review/?ref=itsabouttime.email)
- [Hands on with the Sinn EZM 19](https://www.fratellowatches.com/hands-on-the-sinn-ezm-19-a-mission-timer-designed-for-the-command-room/?ref=itsabouttime.email)

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## ⏲️End links

- For Outside, Yoon Kim recounts how his Korean grandmother helped pioneer the industrial production of cotton flannel in postwar Seoul. It’s a moving family history, as well as a pointed look at today’s outdoor industry, which is still very white, [particularly in leadership roles](https://www.outsideonline.com/outdoor-gear/clothing-apparel/grandmother-flannel/?ref=itsabouttime.email).
- In this essay, part of Earth Island Journal’s autumn 2026 issue, Sarah Menkedick highlights a Montessori-inspired school in Ensenada, Mexico, that fosters in its children autonomy, real-world responsibility, and a deep connection to nature. Menkedick, an instructor at the University of Pittsburgh, sees a disconnect between her own college-age students and their natural environments, and reflects on the outdated, [one-size-fits-all education system in the US](https://www.earthisland.org/journal/index.php/magazine/entry/bright-star?ref=itsabouttime.email).
- On his website, designer Christopher Butler envisions the future. As a culture, we typically default to two versions: one of less, or dystopia; and one of more, or utopia. What a limited way of thinking, no? The opposites can be the case. “A future of less can be a utopia. Not comfortably, but the case is available. The American dream is not a life that ten billion people can hold at once; the square footage, the car, the wealth per household, the arithmetic has never worked,” he writes. And then he goes on: “A future of more can also be a dystopia. I would argue that this is the corner we presently live in.” His contemplative essay explores limits, growth, creativity, [and what he refers to as maintenance futurism](https://www.chrbutler.com/maintenance-future?ref=itsabouttime.email).

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## 👀Watch this

This Last Meals show is absolutely incredible. I can't get enough of them.

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Thanks for reading

Vuk

P.S. If you have any questions, suggestions, gripes or anything else, just reply to this email. It comes straight to me and I try responding to everyone.