Jack Mason Moves the Dr Pepper Strat-o-timer to a 42mm Case and Hides a 1920s Slogan in the Lume

I was 18 when I first had a sip of Dr Pepper. I had to wait so long to try this delicious nectar because it's impossible to buy in Croatia, where I'm from, and only a bit difficult to find in other EU countries. So it wasn't until I moved to the US did I finally get to try this mythical drink that was only a pop culture reference to me. And let me tell you, it's a very good thing that I am currently in Croatia and it's still as difficult to get Dr Pepper as it was 20 years ago. Because, brothers and sisters, if I could walk to the corner store and get a Dr Pep, I would certainly have diabetes. I love that drink so much. Which is why I necessarily automatically like this new Jack Mason Strat-o-timer 42: Dr Pepper 2026 Limited Edition, the brand's fourt collaboration with Dr Pepper. It's also the first in the larger 42mm case, and I'll have more to say about watchmakers moving to larger cases next week. And to close out this intro, this watch has a very cool easter egg hidden in the lume.

The steel case is 42mm wide and 13.2mm thick, with a lug-to-lug of 49mm and 22mm between the lugs. On top is a domed sapphire crystal, surrounded by a bi-directional 48 click bezel which has a sapphire insert. Look at it a bit longer and you'll notice the subtle difference in color for the day and night hours on the 24-hour bezel. On the side you'll find a screw down crown, which gives you 200 meters of water resistance.

The dial has a black sunray finish with gold applied markers and gold hands. The Lone Star logo at 12 is the newer faceted version Jack Mason introduced recently. All the markers are lumed, of course, and they glow blue just like the hands. However, the markers at 10, 2 and 4 glow green, and those hours have a special place in the Dr Pepper universe. Advertisements from the 1920s and 30s told consumers that 10, 2 and 4 o'clock was Dr Pepper time, the best way to drink the soda. They even incorporated 10, 2 and 4 on the bottle label. I wish I could have a Dr Pepper at 10, 2 and 4.

Inside is the Miyota calibre 9075, an automatic beating at 4Hz with 42 hours of power reserve. It’s a flyer-style GMT, so you can jump the local hour hand on its own when you land without stopping the watch. The rotor is new for this edition: gold-tone, skeletonized and engraved with the Dr Pepper logo. It comes on a seven-link steel bracelet with a micro-adjustment clasp.

The Jack Mason Strat-o-timer 42: Dr Pepper 2026 Limited Edition is limited to 230 pieces, each numbered on the caseback, priced at $1,299. It goes on sale October 12 at 12PM ET. See more on the Jack Mason website.